Common Conventions

Features of music videos:

Music videos nearly always follows the same sorts of conventions.

For example, teenagers are nearly always rebellious or adventurous, shown in coming of age videos and films. Elderly characters are often sad and giving up, which is shown through grey colours and low lighting. Men are shown as powerful and aggressive whilst women are shown as repressed and kind, through clothing, with men being shown from a low angle, and women from a high angle.
Villains are demonstrated through make up and costume, having scars and disfigurements, coupled with very tight fitting clothing. Loose clothes are worn by the antagonists which makes the audience feel comfortable, whereas tight clothing makes the audience feel uptight and uncomfortable.

Shots:

Different shots can show a range of different things, such as power, relationship, characters portrayal and the effect this has on the audience. The distance the camera is from the action tell us a few things, either where we are, or who is there.

Mise-en-scene

The mise-en-scene can tell us where we are, along with who is there. The mise-en-scene is a visual representation as to what is going on in the characters mind, as we need to be shown the character's internal thought, externally.

Audience:

The audience needs to relate to the lyrics, which needs to be related to what they are seeing. Similar to seeing the music beats, the audience needs to see a correlation between the words and the actions, to enforce the purpose of the song.