Common Conventions

Features of music videos:

Music videos nearly always follows the same sorts of conventions.

For example, teenagers are nearly always rebellious or adventurous, shown in coming of age videos and films. Elderly characters are often sad and giving up, which is shown through grey colours and low lighting. Men are shown as powerful and aggressive whilst women are shown as repressed and kind, through clothing, with men being shown from a low angle, and women from a high angle.
Villains are demonstrated through make up and costume, having scars and disfigurements, coupled with very tight fitting clothing. Loose clothes are worn by the antagonists which makes the audience feel comfortable, whereas tight clothing makes the audience feel uptight and uncomfortable.

Shots:

Different shots can show a range of different things, such as power, relationship, characters portrayal and the effect this has on the audience. The distance the camera is from the action tell us a few things, either where we are, or who is there.

Mise-en-scene

The mise-en-scene can tell us where we are, along with who is there. The mise-en-scene is a visual representation as to what is going on in the characters mind, as we need to be shown the character's internal thought, externally.

Audience:

The audience needs to relate to the lyrics, which needs to be related to what they are seeing. Similar to seeing the music beats, the audience needs to see a correlation between the words and the actions, to enforce the purpose of the song.

Representations

Within my music video I will have the representation of freedom and confinement. The classroom will represent confinement and imprisoned, using unsaturated colours to appear flatter and less appealing. I want there to be a large contrast between the classroom and the escapism scenes, so I will increase the saturation on the Rio shots to make them more lush.

The sunglasses and backpack in my music video will also be important to the representations. I want them to be the bridge between the classroom and the dream sequence. I will be wearing the accessories throughout  to try and cement this idea.

Song Choice

Choice of Song.

Tiny Glowing Screens Pt3.

Watsky

https://www.youtube.com/watch?v=GglsBHdKDBk




My idea for the music video is to use my holiday to Rio as an opportunity to get some amazing shots and try to tell the story of a school student who is fed up of the classroom and decides to go travelling, only to realise at the end that he was daydreaming. I will try and get as many shots as possible, with a good idea of what I want them to come out looking like; lots of landscapes, culture and myself interacting within the video.

Target Audience

My target audience is teenager to young adults (12-25), as they are an audience I can relate to, about because they best fit the theme of finding self and adventure. I aim to have a gender neutral audience, as landscapes and coming to terms with who you are is something that women will find more appealing, however it will also attract men as the camera is from a male viewpoint, meaning men will relate to it more. My main audience group however is school students. They will be able to relate to the classroom environment, and the idea of escaping the outside to the outside world. The actor involved is a teenager, which immediately connect to someone their age.

This is a mind map of my idea target audience.

Digipak Planning

Digipak

Ideas:

• Rucksack
• Sunglasses
• Blue T-shirt

Light Blue background running throughout the Digipak and advert.

Advert

Plain Blue background with artist in middle of page, wearing sunglasses and rucksack.

CD

Panorama landscape wrapped around CD

Front cover

Rucksack on blue background

Back cover

Sunglasses on background

Booklet

Artist looking over their shoulder at the camera on blue background