A2 Media: Evaluation question 2

How effective is the combination of your main product and ancillary text?

My video links with my digipak and advert in shots, artist image and themes including colour and text. This was something I found was necessary when doing my audience research and by looking at professional work, as the audience likes to be able to see coherency in all of the texts. It helps create an artist's image, and lets the audience know which products are connected to each other.

I looked at Dizzee Rascal's album "Tongue n Cheek" and used some of the features he used in my own work, changing features where necessary for my own artist.

My Advert was a location within the music video, a vibrant, colourful landscape that was heavily involved in my video. I used the colour of the sunset across my who digipak and the fonts were all the same colours. This allowed me to create an image for my album, and it looked really aesthetic and pleasing.

I made it synergise with my digipak front cover which was also a sunset location, and used the same 3 main colours: Orange, Blue and White. The fonts are both the same, with "Pipe Dreams" in a bigger font than "Leon Beckett'.

The front cover and back cover were both sunsets, but the back cover was much further on, with the sun just disappearing over the mountains. This gives the impression that the journey is coming to an end with the sun being the start and stop point. I have all of the same fonts for the artist name, and the same use of colours.

The front cover and the CD synergise with colours, typography and the artist's image. The front cover shows the artist, whilst the disk also shows the artist, but in a silhouette. This allows the viewer and consumer to make a connection between the two texts, using the artist to link them.

The CD and insider cover are extremely similar and synergise very well, using simplicity to show all the necessary information. They use the same colour shades, font and block colours. It is very easy to see the connection between the two texts.

If I was to redo the project, some changes I might make would be to the back cover, using a different picture as I feel it is the weakest of all of my digipak. I like the colours, however I think I should have made them brighter and make the contrast between them better.

Advert comparisons

I've used Olly Murs' "Right Place Right Time" to compare my work to, as he his a similar artist that is also in the Pop genre, and uses lots of generic advertising methods.

Advert conventions used in my work:

I found that my advert followed many features of Olly Murs' advert, including a 3 colour theme running throughout. I used 2 fonts in my advert, differentiating the title from the information below, a feature also used by Olly Murs.

Advert conventions challenged by my work:

The main difference with my advert to Olly Murs is the use of the artist in the picture. I decided to use a landscape instead as the focus of my work was on the song, and the freedon show in my music video.