Audience research

For my audience research, I asked 10 of my classmates to answer my questionnaire. Using their responses, I made charts to analyse the data in a more visual and easy to understand way.


The first question I asked was "what genre of music makes your favourite music video?" and stated a few different genres think about. The responses were not surprising, as half of my responses were in favour of Pop. The next most popular was rap and then indie, so if I can find a song that could be fitted into those genres.

Question two was about music video's settings, and which background people find most aesthetically pleasing. The majority of votes went for landscapes with urban coming a close second. This will be easier and cheaper to accomplish, as booking a studio will be expensive, and with the wrong equipment will come off tacky and cheesy. Landscapes however can be more cleverly used, as they distract people from performances and is a good way to use escapism in film.

The third question was "what is your favourite type of music video?", with concept based videos coming out as the superior choice. Of all the choices, only concept, performance and narrative got any votes, with hybrid music videos (E.g. Concept and performance based) getting no voted at all. I think this is because views prefer a less clustered video, and something simple and easy to disappear into.

For the forth question I asked what people disliked in music videos. The most common response was about dancing, and that it is forced, making it awkward to watch. To make sure this doesn't happen in my music video, I'm going to try and make it look as relaxed and improved as possible, so that people feel more comfortable watching it as it looks natural.

"What colours would you like to see in a music video?" gave very divided responses. The majority of votes went to red and green, but I got lots of verbal feedback that they didn't really have an opinion. I think this is because as long as there is a strong theme throughout, then most viewers are not put of or attracted to certain videos.

Question six about favourite music videos by a particular artist were very split and did not have a patten, other than personal preference. I got many responses such as Rhianna, 1975, and Taylor Swift, however the response that related to me the most was Imagine Dragons. They have a very strong brand of music videos, often making performance and concept based music videos. "Radioactive" is an example of this, and follows a story line of overcoming difficulties and being the underdog.